diff --git a/messages/en-US.json b/messages/en-US.json
index a9e038829..fc1523687 100644
--- a/messages/en-US.json
+++ b/messages/en-US.json
@@ -3300,10 +3300,10 @@
     "orgAuthRememberOrgId": "Remember this organization ID",
     "orgAuthBackToSignIn": "Back to standard sign in",
     "orgAuthNoAccount": "Don't have an account?",
-    "subscriptionRequiredToUse": "A subscription is required to use this feature.",
-    "mustUpgradeToUse": "You must upgrade your subscription to use this feature.",
+    "subscriptionRequiredToUse": "A subscription is required to use this feature. <bookADemoLink>Book a demo</bookADemoLink>",
+    "mustUpgradeToUse": "You must upgrade your subscription to use this feature. <bookADemoLink>Book a demo</bookADemoLink>",
     "subscriptionRequiredTierToUse": "This feature requires <tierLink>{tier}</tierLink>.",
-    "upgradeToTierToUse": "Upgrade to <tierLink>{tier}</tierLink> to use this feature.",
+    "upgradeToTierToUse": "Upgrade to <tierLink>{tier}</tierLink> to use this feature. <bookADemoLink>Book a demo</bookADemoLink>",
     "subscriptionTierTier1": "Home",
     "subscriptionTierTier2": "Team",
     "subscriptionTierTier3": "Business",
@@ -3673,8 +3673,8 @@
     "sourceAddress": "Source Address",
     "destinationAddress": "Destination Address",
     "duration": "Duration",
-    "licenseRequiredToUse": "<enterpriseEditionLink>Enterprise Edition license</enterpriseEditionLink> is required. <bookADemoLink>Book a demo or trial</bookADemoLink>",
-    "ossEnterpriseEditionRequired": "<enterpriseEditionLink>Enterprise Edition license</enterpriseEditionLink> is required. <bookADemoLink>Book a demo or trial</bookADemoLink>",
+    "licenseRequiredToUse": "<enterpriseEditionLink>Enterprise Edition license</enterpriseEditionLink> is required. <bookADemoLink>Book a demo</bookADemoLink>",
+    "ossEnterpriseEditionRequired": "<enterpriseEditionLink>Enterprise Edition license</enterpriseEditionLink> is required. <bookADemoLink>Book a demo</bookADemoLink>",
     "certResolver": "Certificate Resolver",
     "certResolverDescription": "Select the certificate resolver to use for this resource.",
     "selectCertResolver": "Select Certificate Resolver",
diff --git a/src/components/PaidFeaturesAlert.tsx b/src/components/PaidFeaturesAlert.tsx
index f9ce12ea0..3b50e63e2 100644
--- a/src/components/PaidFeaturesAlert.tsx
+++ b/src/components/PaidFeaturesAlert.tsx
@@ -137,11 +137,16 @@ export function PaidFeaturesAlert({ tiers }: Props) {
                                 {requiredTiersLabel
                                     ? t.rich("upgradeToTierToUse", {
                                           tier: requiredTiersLabel,
-                                          tierLink: tierLinkRenderer
+                                          tierLink: tierLinkRenderer,
+                                          bookADemoLink: bookADemoLinkRenderer
                                       })
                                     : isActive
-                                      ? t("mustUpgradeToUse")
-                                      : t("subscriptionRequiredToUse")}
+                                      ? t.rich("mustUpgradeToUse", {
+                                            bookADemoLink: bookADemoLinkRenderer
+                                        })
+                                      : t.rich("subscriptionRequiredToUse", {
+                                            bookADemoLink: bookADemoLinkRenderer
+                                        })}
                             </span>
                         </div>
                     </CardContent>