diff --git a/packages/backend/src/helpers/telemetry/index.ts b/packages/backend/src/helpers/telemetry/index.ts
index 7a85646b..a752de79 100644
--- a/packages/backend/src/helpers/telemetry/index.ts
+++ b/packages/backend/src/helpers/telemetry/index.ts
@@ -3,6 +3,7 @@ import organizationId from './organization-id';
 import instanceId from './instance-id';
 import appConfig from '../../config/app';
 import Step from '../../models/step';
+import Flow from '../../models/flow';
 
 const WRITE_KEY = '284Py4VgK2MsNYV7xlKzyrALx0v';
 const DATA_PLANE_URL = 'https://telemetry.automatisch.io/v1/batch';
@@ -54,6 +55,26 @@ class Telemetry {
       updatedAt: step.updatedAt,
     });
   }
+
+  flowCreated(flow: Flow) {
+    this.track('flowCreated', {
+      flowId: flow.id,
+      name: flow.name,
+      active: flow.active,
+      createdAt: flow.createdAt,
+      updatedAt: flow.updatedAt,
+    });
+  }
+
+  flowUpdated(flow: Flow) {
+    this.track('flowUpdated', {
+      flowId: flow.id,
+      name: flow.name,
+      active: flow.active,
+      createdAt: flow.createdAt,
+      updatedAt: flow.updatedAt,
+    });
+  }
 }
 
 const telemetry = new Telemetry();
diff --git a/packages/backend/src/models/flow.ts b/packages/backend/src/models/flow.ts
index d489ee50..5d6dbf59 100644
--- a/packages/backend/src/models/flow.ts
+++ b/packages/backend/src/models/flow.ts
@@ -1,8 +1,9 @@
 import { ValidationError } from 'objection';
-import type { ModelOptions } from 'objection';
+import type { ModelOptions, QueryContext } from 'objection';
 import Base from './base';
 import Step from './step';
 import Execution from './execution';
+import Telemetry from '../helpers/telemetry';
 
 class Flow extends Base {
   id!: string;
@@ -71,6 +72,16 @@ class Flow extends Base {
 
     return;
   }
+
+  async $afterInsert(queryContext: QueryContext) {
+    await super.$afterInsert(queryContext);
+    Telemetry.flowCreated(this);
+  }
+
+  async $afterUpdate(opt: ModelOptions, queryContext: QueryContext) {
+    await super.$afterUpdate(opt, queryContext);
+    Telemetry.flowUpdated(this);
+  }
 }
 
 export default Flow;