diff --git a/packages/backend/src/controllers/api/v1/admin/users/create-user.js b/packages/backend/src/controllers/api/v1/admin/users/create-user.js
index 9eacd69a..07951bef 100644
--- a/packages/backend/src/controllers/api/v1/admin/users/create-user.js
+++ b/packages/backend/src/controllers/api/v1/admin/users/create-user.js
@@ -6,7 +6,7 @@ export default async (request, response) => {
   const user = await User.query().insertAndFetch(await userParams(request));
   await user.sendInvitationEmail();
 
-  renderObject(response, user, { status: 201 });
+  renderObject(response, user, { status: 201, serializer: 'AdminUser' });
 };
 
 const userParams = async (request) => {
diff --git a/packages/backend/src/controllers/api/v1/admin/users/create-user.test.js b/packages/backend/src/controllers/api/v1/admin/users/create-user.test.js
index 39a85940..b199eeff 100644
--- a/packages/backend/src/controllers/api/v1/admin/users/create-user.test.js
+++ b/packages/backend/src/controllers/api/v1/admin/users/create-user.test.js
@@ -6,7 +6,7 @@ import User from '../../../../../models/user.js';
 import Role from '../../../../../models/role.js';
 import { createUser } from '../../../../../../test/factories/user.js';
 import { createRole } from '../../../../../../test/factories/role.js';
-import createUserMock from '../../../../../../test/mocks/rest/api/v1/users/create-user.js';
+import createUserMock from '../../../../../../test/mocks/rest/api/v1/admin/users/create-user.js';
 
 describe('POST /api/v1/admin/users', () => {
   let currentUser, adminRole, token;
diff --git a/packages/backend/src/graphql/mutation-resolvers.js b/packages/backend/src/graphql/mutation-resolvers.js
index 45c1d913..7305b068 100644
--- a/packages/backend/src/graphql/mutation-resolvers.js
+++ b/packages/backend/src/graphql/mutation-resolvers.js
@@ -7,12 +7,10 @@ import generateAuthUrl from './mutations/generate-auth-url.js';
 import createConnection from './mutations/create-connection.js';
 import resetConnection from './mutations/reset-connection.js';
 import updateConnection from './mutations/update-connection.js';
-import createUser from './mutations/create-user.ee.js';
 import updateFlowStatus from './mutations/update-flow-status.js';
 
 const mutationResolvers = {
   createConnection,
-  createUser,
   executeFlow,
   generateAuthUrl,
   resetConnection,
diff --git a/packages/backend/src/graphql/mutations/create-user.ee.js b/packages/backend/src/graphql/mutations/create-user.ee.js
deleted file mode 100644
index 2c3fd3fc..00000000
--- a/packages/backend/src/graphql/mutations/create-user.ee.js
+++ /dev/null
@@ -1,66 +0,0 @@
-import appConfig from '../../config/app.js';
-import User from '../../models/user.js';
-import Role from '../../models/role.js';
-import emailQueue from '../../queues/email.js';
-import {
-  REMOVE_AFTER_30_DAYS_OR_150_JOBS,
-  REMOVE_AFTER_7_DAYS_OR_50_JOBS,
-} from '../../helpers/remove-job-configuration.js';
-
-const createUser = async (_parent, params, context) => {
-  context.currentUser.can('create', 'User');
-
-  const { fullName, email } = params.input;
-
-  const existingUser = await User.query().findOne({
-    email: email.toLowerCase(),
-  });
-
-  if (existingUser) {
-    throw new Error('User already exists!');
-  }
-
-  const userPayload = {
-    fullName,
-    email,
-    status: 'invited',
-  };
-
-  try {
-    context.currentUser.can('update', 'Role');
-
-    userPayload.roleId = params.input.role.id;
-  } catch {
-    // void
-    const role = await Role.findAdmin();
-    userPayload.roleId = role.id;
-  }
-
-  const user = await User.query().insert(userPayload);
-
-  await user.generateInvitationToken();
-
-  const jobName = `Invitation Email - ${user.id}`;
-  const acceptInvitationUrl = `${appConfig.webAppUrl}/accept-invitation?token=${user.invitationToken}`;
-
-  const jobPayload = {
-    email: user.email,
-    subject: 'You are invited!',
-    template: 'invitation-instructions',
-    params: {
-      fullName: user.fullName,
-      acceptInvitationUrl,
-    },
-  };
-
-  const jobOptions = {
-    removeOnComplete: REMOVE_AFTER_7_DAYS_OR_50_JOBS,
-    removeOnFail: REMOVE_AFTER_30_DAYS_OR_150_JOBS,
-  };
-
-  await emailQueue.add(jobName, jobPayload, jobOptions);
-
-  return { user, acceptInvitationUrl };
-};
-
-export default createUser;
diff --git a/packages/backend/src/graphql/schema.graphql b/packages/backend/src/graphql/schema.graphql
index a96811b3..680cd798 100644
--- a/packages/backend/src/graphql/schema.graphql
+++ b/packages/backend/src/graphql/schema.graphql
@@ -3,7 +3,6 @@ type Query {
 }
 type Mutation {
   createConnection(input: CreateConnectionInput): Connection
-  createUser(input: CreateUserInput): UserWithAcceptInvitationUrl
   executeFlow(input: ExecuteFlowInput): executeFlowType
   generateAuthUrl(input: GenerateAuthUrlInput): AuthLink
   resetConnection(input: ResetConnectionInput): Connection
@@ -244,12 +243,6 @@ input ExecuteFlowInput {
   stepId: String!
 }
 
-input CreateUserInput {
-  fullName: String!
-  email: String!
-  role: UserRoleInput!
-}
-
 input UserRoleInput {
   id: String
 }
@@ -344,11 +337,6 @@ type User {
   updatedAt: String
 }
 
-type UserWithAcceptInvitationUrl {
-  user: User
-  acceptInvitationUrl: String
-}
-
 type Role {
   id: String
   name: String
diff --git a/packages/backend/src/models/user.js b/packages/backend/src/models/user.js
index c351fb91..38960fbd 100644
--- a/packages/backend/src/models/user.js
+++ b/packages/backend/src/models/user.js
@@ -180,6 +180,10 @@ class User extends Base {
     },
   });
 
+  static get virtualAttributes() {
+    return ['acceptInvitationUrl'];
+  }
+
   get authorizedFlows() {
     const conditions = this.can('read', 'Flow');
     return conditions.isCreator ? this.$relatedQuery('flows') : Flow.query();
@@ -204,6 +208,10 @@ class User extends Base {
       : Execution.query();
   }
 
+  get acceptInvitationUrl() {
+    return `${appConfig.webAppUrl}/accept-invitation?token=${this.invitationToken}`;
+  }
+
   static async authenticate(email, password) {
     const user = await User.query().findOne({
       email: email?.toLowerCase() || null,
@@ -362,7 +370,6 @@ class User extends Base {
     await this.generateInvitationToken();
 
     const jobName = `Invitation Email - ${this.id}`;
-    const acceptInvitationUrl = `${appConfig.webAppUrl}/accept-invitation?token=${this.invitationToken}`;
 
     const jobPayload = {
       email: this.email,
@@ -370,7 +377,7 @@ class User extends Base {
       template: 'invitation-instructions',
       params: {
         fullName: this.fullName,
-        acceptInvitationUrl,
+        acceptInvitationUrl: this.acceptInvitationUrl,
       },
     };
 
diff --git a/packages/backend/src/serializers/admin/user.js b/packages/backend/src/serializers/admin/user.js
new file mode 100644
index 00000000..7620c3f1
--- /dev/null
+++ b/packages/backend/src/serializers/admin/user.js
@@ -0,0 +1,11 @@
+import userSerializer from '../user.js';
+
+const adminUserSerializer = (user) => {
+  const userData = userSerializer(user);
+
+  userData.acceptInvitationUrl = user.acceptInvitationUrl;
+
+  return userData;
+};
+
+export default adminUserSerializer;
diff --git a/packages/backend/src/serializers/admin/user.test.js b/packages/backend/src/serializers/admin/user.test.js
new file mode 100644
index 00000000..4f7528e1
--- /dev/null
+++ b/packages/backend/src/serializers/admin/user.test.js
@@ -0,0 +1,19 @@
+import { describe, it, expect, beforeEach } from 'vitest';
+import { createUser } from '../../../test/factories/user';
+import adminUserSerializer from './user.js';
+
+describe('adminUserSerializer', () => {
+  let user;
+
+  beforeEach(async () => {
+    user = await createUser();
+  });
+
+  it('should return user data with accept invitation url', async () => {
+    const serializedUser = adminUserSerializer(user);
+
+    expect(serializedUser.acceptInvitationUrl).toEqual(
+      user.acceptInvitationUrl
+    );
+  });
+});
diff --git a/packages/backend/src/serializers/index.js b/packages/backend/src/serializers/index.js
index 28b98e1e..971c4ded 100644
--- a/packages/backend/src/serializers/index.js
+++ b/packages/backend/src/serializers/index.js
@@ -16,8 +16,10 @@ import actionSerializer from './action.js';
 import executionSerializer from './execution.js';
 import executionStepSerializer from './execution-step.js';
 import subscriptionSerializer from './subscription.ee.js';
+import adminUserSerializer from './admin/user.js';
 
 const serializers = {
+  AdminUser: adminUserSerializer,
   User: userSerializer,
   Role: roleSerializer,
   Permission: permissionSerializer,
diff --git a/packages/backend/test/mocks/rest/api/v1/admin/users/create-user.js b/packages/backend/test/mocks/rest/api/v1/admin/users/create-user.js
new file mode 100644
index 00000000..30aaef28
--- /dev/null
+++ b/packages/backend/test/mocks/rest/api/v1/admin/users/create-user.js
@@ -0,0 +1,30 @@
+import appConfig from '../../../../../../../src/config/app.js';
+
+const createUserMock = (user) => {
+  const userData = {
+    createdAt: user.createdAt.getTime(),
+    email: user.email,
+    fullName: user.fullName,
+    id: user.id,
+    status: user.status,
+    updatedAt: user.updatedAt.getTime(),
+    acceptInvitationUrl: user.acceptInvitationUrl,
+  };
+
+  if (appConfig.isCloud && user.trialExpiryDate) {
+    userData.trialExpiryDate = user.trialExpiryDate.toISOString();
+  }
+
+  return {
+    data: userData,
+    meta: {
+      count: 1,
+      currentPage: null,
+      isArray: false,
+      totalPages: null,
+      type: 'User',
+    },
+  };
+};
+
+export default createUserMock;
diff --git a/packages/e2e-tests/tests/admin/manage-users.spec.js b/packages/e2e-tests/tests/admin/manage-users.spec.js
index 80ebfc07..d6fc1507 100644
--- a/packages/e2e-tests/tests/admin/manage-users.spec.js
+++ b/packages/e2e-tests/tests/admin/manage-users.spec.js
@@ -156,15 +156,8 @@ test.describe('User management page', () => {
             'option', { name: 'Admin' }
           ).click();
           await adminCreateUserPage.createButton.click();
-          await adminUsersPage.snackbar.waitFor({
-            state: 'attached'
-          });
-          /*
-            TODO: assert snackbar behavior after deciding what should
-            happen here, i.e. if this should create a new user, stay the
-            same, un-delete the user, or something else
-          */
-          // await adminUsersPage.getSnackbarData('snackbar-error');
+          const snackbar = await adminUsersPage.getSnackbarData('snackbar-error');
+          await expect(snackbar.variant).toBe('error');
           await adminUsersPage.closeSnackbar();
         }
       );
diff --git a/packages/web/src/graphql/mutations/create-user.ee.js b/packages/web/src/graphql/mutations/create-user.ee.js
deleted file mode 100644
index 7ee526fd..00000000
--- a/packages/web/src/graphql/mutations/create-user.ee.js
+++ /dev/null
@@ -1,16 +0,0 @@
-import { gql } from '@apollo/client';
-export const CREATE_USER = gql`
-  mutation CreateUser($input: CreateUserInput) {
-    createUser(input: $input) {
-      user {
-        id
-        email
-        fullName
-        role {
-          id
-        }
-      }
-      acceptInvitationUrl
-    }
-  }
-`;
diff --git a/packages/web/src/hooks/useAdminCreateRole.js b/packages/web/src/hooks/useAdminCreateRole.js
index 756d4cc5..ad5a9fe8 100644
--- a/packages/web/src/hooks/useAdminCreateRole.js
+++ b/packages/web/src/hooks/useAdminCreateRole.js
@@ -12,7 +12,7 @@ export default function useAdminCreateRole() {
     },
     onSuccess: () => {
       queryClient.invalidateQueries({
-        queryKey: ['apps', 'roles'],
+        queryKey: ['admin', 'roles'],
       });
     },
   });
diff --git a/packages/web/src/hooks/useAdminCreateUser.js b/packages/web/src/hooks/useAdminCreateUser.js
new file mode 100644
index 00000000..ff601825
--- /dev/null
+++ b/packages/web/src/hooks/useAdminCreateUser.js
@@ -0,0 +1,21 @@
+import { useMutation, useQueryClient } from '@tanstack/react-query';
+import api from 'helpers/api';
+
+export default function useAdminCreateUser() {
+  const queryClient = useQueryClient();
+
+  const query = useMutation({
+    mutationFn: async (payload) => {
+      const { data } = await api.post('/v1/admin/users', payload);
+
+      return data;
+    },
+    onSuccess: () => {
+      queryClient.invalidateQueries({
+        queryKey: ['admin', 'users'],
+      });
+    },
+  });
+
+  return query;
+}
diff --git a/packages/web/src/locales/en.json b/packages/web/src/locales/en.json
index d4f9592a..95576fde 100644
--- a/packages/web/src/locales/en.json
+++ b/packages/web/src/locales/en.json
@@ -223,6 +223,7 @@
   "createUser.submit": "Create",
   "createUser.successfullyCreated": "The user has been created.",
   "createUser.invitationEmailInfo": "Invitation email will be sent if SMTP credentials are valid. Otherwise, you can share the invitation link manually: <link></link>",
+  "createUser.error": "Error while creating the user",
   "editUserPage.title": "Edit user",
   "editUser.status": "Status",
   "editUser.submit": "Update",
diff --git a/packages/web/src/pages/CreateUser/index.jsx b/packages/web/src/pages/CreateUser/index.jsx
index 00eb626d..42abe936 100644
--- a/packages/web/src/pages/CreateUser/index.jsx
+++ b/packages/web/src/pages/CreateUser/index.jsx
@@ -1,4 +1,3 @@
-import { useMutation } from '@apollo/client';
 import LoadingButton from '@mui/lab/LoadingButton';
 import Grid from '@mui/material/Grid';
 import Stack from '@mui/material/Stack';
@@ -14,9 +13,9 @@ import ControlledAutocomplete from 'components/ControlledAutocomplete';
 import Form from 'components/Form';
 import PageTitle from 'components/PageTitle';
 import TextField from 'components/TextField';
-import { CREATE_USER } from 'graphql/mutations/create-user.ee';
 import useFormatMessage from 'hooks/useFormatMessage';
 import useRoles from 'hooks/useRoles.ee';
+import useAdminCreateUser from 'hooks/useAdminCreateUser';
 
 function generateRoleOptions(roles) {
   return roles?.map(({ name: label, id: value }) => ({ label, value }));
@@ -24,7 +23,11 @@ function generateRoleOptions(roles) {
 
 export default function CreateUser() {
   const formatMessage = useFormatMessage();
-  const [createUser, { loading, data }] = useMutation(CREATE_USER);
+  const {
+    mutateAsync: createUser,
+    isPending: isCreateUserPending,
+    data: createdUser,
+  } = useAdminCreateUser();
   const { data: rolesData, loading: isRolesLoading } = useRoles();
   const roles = rolesData?.data;
   const enqueueSnackbar = useEnqueueSnackbar();
@@ -33,17 +36,13 @@ export default function CreateUser() {
   const handleUserCreation = async (userData) => {
     try {
       await createUser({
-        variables: {
-          input: {
-            fullName: userData.fullName,
-            email: userData.email,
-            role: {
-              id: userData.role?.id,
-            },
-          },
-        },
+        fullName: userData.fullName,
+        email: userData.email,
+        roleId: userData.role?.id,
       });
+
       queryClient.invalidateQueries({ queryKey: ['admin', 'users'] });
+
       enqueueSnackbar(formatMessage('createUser.successfullyCreated'), {
         variant: 'success',
         persist: true,
@@ -52,6 +51,14 @@ export default function CreateUser() {
         },
       });
     } catch (error) {
+      enqueueSnackbar(formatMessage('createUser.error'), {
+        variant: 'error',
+        persist: true,
+        SnackbarProps: {
+          'data-test': 'snackbar-error',
+        },
+      });
+
       throw new Error('Failed while creating!');
     }
   };
@@ -107,13 +114,13 @@ export default function CreateUser() {
                 variant="contained"
                 color="primary"
                 sx={{ boxShadow: 2 }}
-                loading={loading}
+                loading={isCreateUserPending}
                 data-test="create-button"
               >
                 {formatMessage('createUser.submit')}
               </LoadingButton>
 
-              {data && (
+              {createdUser && (
                 <Alert
                   severity="info"
                   color="primary"
@@ -123,11 +130,11 @@ export default function CreateUser() {
                   {formatMessage('createUser.invitationEmailInfo', {
                     link: () => (
                       <a
-                        href={data.createUser.acceptInvitationUrl}
+                        href={createdUser.data.acceptInvitationUrl}
                         target="_blank"
                         rel="noreferrer"
                       >
-                        {data.createUser.acceptInvitationUrl}
+                        {createdUser.data.acceptInvitationUrl}
                       </a>
                     ),
                   })}