diff --git a/packages/backend/package.json b/packages/backend/package.json
index a3e2a4db..2c0ed6e8 100644
--- a/packages/backend/package.json
+++ b/packages/backend/package.json
@@ -54,6 +54,7 @@
     "lodash.get": "^4.4.2",
     "luxon": "2.5.2",
     "memory-cache": "^0.2.0",
+    "moment": "^2.29.4",
     "morgan": "^1.10.0",
     "multer": "1.4.5-lts.1",
     "nodemailer": "6.7.0",
diff --git a/packages/backend/src/db/migrations/20230318220822_add_trial_expiry_date_to_users.ts b/packages/backend/src/db/migrations/20230318220822_add_trial_expiry_date_to_users.ts
new file mode 100644
index 00000000..e3fa8799
--- /dev/null
+++ b/packages/backend/src/db/migrations/20230318220822_add_trial_expiry_date_to_users.ts
@@ -0,0 +1,18 @@
+import { Knex } from 'knex';
+import appConfig from '../../config/app';
+
+export async function up(knex: Knex): Promise<void> {
+  if (!appConfig.isCloud) return;
+
+  return knex.schema.table('users', (table) => {
+    table.date('trial_expiry_date');
+  });
+}
+
+export async function down(knex: Knex): Promise<void> {
+  if (!appConfig.isCloud) return;
+
+  return knex.schema.table('users', (table) => {
+    table.dropColumn('trial_expiry_date');
+  });
+}
diff --git a/packages/backend/src/models/user.ts b/packages/backend/src/models/user.ts
index 57b07e89..fc880ab5 100644
--- a/packages/backend/src/models/user.ts
+++ b/packages/backend/src/models/user.ts
@@ -1,4 +1,6 @@
 import { QueryContext, ModelOptions } from 'objection';
+import moment from 'moment';
+import appConfig from '../config/app';
 import Base from './base';
 import Connection from './connection';
 import Flow from './flow';
@@ -17,6 +19,7 @@ class User extends Base {
   role: string;
   resetPasswordToken: string;
   resetPasswordTokenSentAt: string;
+  trialExpiryDate: string;
   connections?: Connection[];
   flows?: Flow[];
   steps?: Step[];
@@ -133,9 +136,17 @@ class User extends Base {
     this.password = await bcrypt.hash(this.password, 10);
   }
 
+  async startTrialPeriod() {
+    this.trialExpiryDate = moment().add(30, 'days').calendar();
+  }
+
   async $beforeInsert(queryContext: QueryContext) {
     await super.$beforeInsert(queryContext);
     await this.generateHash();
+
+    if (appConfig.isCloud) {
+      await this.startTrialPeriod();
+    }
   }
 
   async $beforeUpdate(opt: ModelOptions, queryContext: QueryContext) {
diff --git a/yarn.lock b/yarn.lock
index 2a0b5d32..c5bc147b 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -12251,6 +12251,11 @@ modify-values@^1.0.0:
   resolved "https://registry.yarnpkg.com/modify-values/-/modify-values-1.0.1.tgz#b3939fa605546474e3e3e3c63d64bd43b4ee6022"
   integrity sha512-xV2bxeN6F7oYjZWTe/YPAy6MN2M+sL4u/Rlm2AHCIVGfo2p1yGmBHQ6vHehl4bRTZBdHu3TSkWdYgkwpYzAGSw==
 
+moment@^2.29.4:
+  version "2.29.4"
+  resolved "https://registry.yarnpkg.com/moment/-/moment-2.29.4.tgz#3dbe052889fe7c1b2ed966fcb3a77328964ef108"
+  integrity sha512-5LC9SOxjSc2HF6vO2CyuTDNivEdoz2IvyJJGj6X8DJ0eFyfszE0QiEd+iXmBvUP3WHxSjFH/vIsA0EN00cgr8w==
+
 morgan@^1.10.0:
   version "1.10.0"
   resolved "https://registry.yarnpkg.com/morgan/-/morgan-1.10.0.tgz#091778abc1fc47cd3509824653dae1faab6b17d7"