diff --git a/packages/backend/src/helpers/telemetry/index.ts b/packages/backend/src/helpers/telemetry/index.ts
index a752de79..35fd4253 100644
--- a/packages/backend/src/helpers/telemetry/index.ts
+++ b/packages/backend/src/helpers/telemetry/index.ts
@@ -4,6 +4,7 @@ import instanceId from './instance-id';
 import appConfig from '../../config/app';
 import Step from '../../models/step';
 import Flow from '../../models/flow';
+import Execution from '../../models/execution';
 
 const WRITE_KEY = '284Py4VgK2MsNYV7xlKzyrALx0v';
 const DATA_PLANE_URL = 'https://telemetry.automatisch.io/v1/batch';
@@ -75,6 +76,16 @@ class Telemetry {
       updatedAt: flow.updatedAt,
     });
   }
+
+  executionCreated(execution: Execution) {
+    this.track('executionCreated', {
+      executionId: execution.id,
+      flowId: execution.flowId,
+      testRun: execution.testRun,
+      createdAt: execution.createdAt,
+      updatedAt: execution.updatedAt,
+    });
+  }
 }
 
 const telemetry = new Telemetry();
diff --git a/packages/backend/src/models/execution.ts b/packages/backend/src/models/execution.ts
index d08a5e83..222f1802 100644
--- a/packages/backend/src/models/execution.ts
+++ b/packages/backend/src/models/execution.ts
@@ -1,6 +1,8 @@
+import type { QueryContext } from 'objection';
 import Base from './base';
 import Flow from './flow';
 import ExecutionStep from './execution-step';
+import Telemetry from '../helpers/telemetry';
 
 class Execution extends Base {
   id!: string;
@@ -38,6 +40,11 @@ class Execution extends Base {
       },
     },
   });
+
+  async $afterInsert(queryContext: QueryContext) {
+    await super.$afterInsert(queryContext);
+    Telemetry.executionCreated(this);
+  }
 }
 
 export default Execution;