diff --git a/packages/backend/src/helpers/telemetry.ts b/packages/backend/src/helpers/telemetry/index.ts
similarity index 65%
rename from packages/backend/src/helpers/telemetry.ts
rename to packages/backend/src/helpers/telemetry/index.ts
index d2ab6c9f..6c3e78f2 100644
--- a/packages/backend/src/helpers/telemetry.ts
+++ b/packages/backend/src/helpers/telemetry/index.ts
@@ -1,19 +1,31 @@
 import Analytics, { apiObject } from '@rudderstack/rudder-sdk-node';
+import organizationId from './organization-id';
+import instanceId from './instance-id';
+import appConfig from '../../config/app';
 
 const WRITE_KEY = '284Py4VgK2MsNYV7xlKzyrALx0v';
 const DATA_PLANE_URL = 'https://telemetry.automatisch.io/v1/batch';
 
 class Telemetry {
+  organizationId: string;
   instanceId: string;
   client: Analytics;
 
   constructor() {
     this.client = new Analytics(WRITE_KEY, DATA_PLANE_URL);
+    this.organizationId = organizationId();
+    this.instanceId = instanceId();
   }
 
   track(name: string, properties: apiObject) {
+    properties = {
+      ...properties,
+      appEnv: appConfig.appEnv,
+      instanceId: this.instanceId,
+    };
+
     this.client.track({
-      userId: 'sample',
+      userId: this.organizationId,
       event: name,
       properties,
     });
diff --git a/packages/backend/src/helpers/telemetry/instance-id.ts b/packages/backend/src/helpers/telemetry/instance-id.ts
new file mode 100644
index 00000000..ce0b3024
--- /dev/null
+++ b/packages/backend/src/helpers/telemetry/instance-id.ts
@@ -0,0 +1,7 @@
+import Crypto from 'crypto';
+
+const instanceId = () => {
+  return Crypto.randomUUID();
+};
+
+export default instanceId;
diff --git a/packages/backend/src/helpers/telemetry/organization-id.ts b/packages/backend/src/helpers/telemetry/organization-id.ts
new file mode 100644
index 00000000..34407375
--- /dev/null
+++ b/packages/backend/src/helpers/telemetry/organization-id.ts
@@ -0,0 +1,13 @@
+import CryptoJS from 'crypto-js';
+import appConfig from '../../config/app';
+
+const organizationId = () => {
+  const key = appConfig.encryptionKey;
+  const hash = CryptoJS.SHA3(key, { outputLength: 256 }).toString(
+    CryptoJS.enc.Hex
+  );
+
+  return hash;
+};
+
+export default organizationId;